NAVIGATE the
WILD

The wild within you is being effortlessly released with each session and each day you feel more and more like you are creating the work that feeds your soul and makes magic appear each time you review a gallery of edited images.

Now, where do you go from here? How do you keep clients coming so you can continue to create the work that sets your heart on fire for photography? The answer is one simple word with hundreds of definitions, strategies, methods and options… marketing. Marketing your business doesn’t have to be scary or daunting yet it is the one area that most photographers fall short in.

Marketing is an essential part of running a successful business. You can be the most talented and inspired photographer out there but if you’re falling short in your marketing strategies, soon the business will dwindle and the client inquiries will start to fade away. Marketing is so much more than posting on Instagram (whose guilty of this?!) and it requires a well thought out strategy.

WHAT YOU WILL LEARN IN

NAVIGATE THE WILD

  • Everything you need to know about email marketing and why it is so important. I will walk you through every single step that I use when launching and growing my email list from the freebie, opt in, Leadpage to the welcome series that follows.
  • Are you using Pinterest effectively for your business? We will walk you through exactly how to optimize your Pinterest account, boards and pins so that they work for you while you sleep.
  • The different types of blog content and how we use blogs as the main driver of traffic to our website.
  • You will determine exactly who your ideal client is and what type of pain points they have that you can solve through creative marketing.
  • Your brand is more than just your logo, colors and fonts. You will learn how to use your brand throughout all of your marketing to build trust, cohesiveness, and authority.
  • The Golden Rule and why serving is so much more important than selling.
  • Learn how to drive traffic to your website in some sneaky and unique ways.
  • How to plan 30 days of Instagram posts in just a couple of hours.
  • You will learn how to set up your Instagram profile for success and why using your website in your #linkinbio isn’t always effective.
  • …and so much more. The list would be too long for this website page.

Module 1: Who you are and who you want to work with

In this module, we work through figuring out exactly who your ideal client is and why this is so important. How to serve your community and why you should serve 4 times more than you should sell. Your business has a personality, did you know that? Let’s uncover your brand personality and figure out exactly who your brands BFF is. Stop shouting at the masses and learn how to gently sell to your following without coming off as a cheesy salesperson.

Module 2: Websites

Figure out exactly what should go on each page of your website so that you’re always attracting your ideal client and gentling We all blog, it’s most likely part of your workflow already but did you know that with a few tweaks to your blogging, it can be a driving force for all of your marketing strategies. With a few simple changes in your blogging workflow, you can be monetizing your blog, and using it to drive all the traffic to your website. We will talk about that mysterious acronym SEO and go over the do’s and don’ts on how to optimize your website and social media platforms so that you’re showing up where you need to be.

Module 3: Facebook

Facebook is still the number one social media platform but are you using it as a way to get more clients or just get more virtual friends? Lets walk through Facebook pages, Facebook groups and Facebook ads together.

Module 4: Instagram

Yep, the algorithms are not in our favor but we will walk you through how to create authentic engagement (an IG story challenge might go down!) Learn how to plan your entire months content in one day and put your IG account on auto pilot. We will walk you through how to find the most ideal hashtags to use, how to prevent getting shadowbanned, what to say to your audience and when you should be saying it. How to curate a grid and profile so that it is clear, on brand, cohesive and makes the right first impression.

Module 5: Email Marketing

You’ve heard that you need an email list but the thought of getting started is daunting. We will walk you through picking an email marketing platform, creating your first freebie, setting up a welcome series that is on automatic and nurtures your clients from the moment they ‘knock on your door’. We will give you the framework for using all of your social media platforms to grow your email list.

Module 6: Pinterest

Learn how to prepare your Pinterest profile for business. We aren’t just talking about switching your profile from personal to business (although we do go through that too) we are talking about learning how to rearrange your boards and pins for the most views, learning how to title your pins, create descriptions that are keyword rich and SEO happy. We will walk you through how to get your website ready for your Pinterest strategy, how to create graphics that get you repinned and we will walk you through our fav tools for automating Pinterest so it works while you sleep.

WHAT IS INCLUDED IN

NAVIGATE THE WILD

  • Over 10 Hours of video tutorials
  • Exclusive Discounts
  • Over 30 Lectures
  • Worksheets, Swipe Files and Templates.
  • Welcome Series Template
  • Life time Access + Regular Updates To Content

FAQ’s

Yes, you would. Posting regularly is a minor piece of social media marketing. Are you posting the images that make you feel alive and like you are using your full creative potential? Are you really connecting with new clients on social media or are you just hoping for more likes? Social media marketing is about so much more than posting– it’s about posting with intention to speak to your ideal client so they don’t want any other photographer than you.
This course only focuses on marketing your business. You won’t find tips and tricks on editing, culling, or prompting your clients here. If you’re ready to really market your business to the point where your business is flourishing, then you will find value in this course. Plus, you can learn all about editing by taking my course Embrace The Storm.
YES! That is the main reason we developed this course. We heard over and over again from photographers that they were running out of steam, that they weren’t inspired and that they were tired of having clients that didn’t respect and value them as artists. The beauty of this course is that by the end of it, you will be marketing and attracting your ideal client and booking the types of sessions that you have always dreamed of.
The beauty of this course is you have lifetime access and your lifetime access includes any and all updates made to this course. I will be updating the course as things change and new information becomes available although the basics are always the same. Rest assured this course will be worth it today, next month, next year and beyond.
The course is delivered online and you receive all the content on December 9th, 2019. With that being said, there is a lot of content so take your time and don’t rush it.  The course has video content, reading material and worksheets included.
Navigate the Wild is opening on November 28th, 2019 and will be open for registration till December 8th, 2019. After December 8th, Navigate the Wild will only open two times a year, in April and in September. If you’re looking to make the leap, it’s now or in the Spring.
We are offering payment plans for those that aren’t able to pay it in full. Investing in your business is scary, but don’t let that fear hold you back. I can speak from experience: when I invest in my business, it always pays off.

Need bonuses to sweeten the deal?

Well, we got you! Inside Navigate the Wild, you will find loads of bonuses:

  • Membership to our private Facebook group so that you can get the support you need when you need it.
  • The Content Planning Calendar download that we use to map out our marketing strategies
  • FREE Instagram Highlight Icons, Pin it Graphics, Pinterest Graphic Templates, and Brand Identity Template.
  • Comprehensive list of blog topics made for photographers with your ideal client in mind.
  • A Canva walk through so you can DIY graphics that fit your your brand.
  • Planning a styled shoot? We got you covered with our styled session planning guide, property and model releases as well as a vendor collaboration canned email.
  • Our top secret tool for growing our Instagram organically.
  • Finding Your Voice, the workbook that will help you revive the flame that has diminished to a spark inside of you.

SOUNDS AMAZING!

SO WHAT IS THE INVESTMENT?

The investment doesn’t seem like too much when you think about all the new clients that you will book once you apply your new marketing strategy. If you implement all of our strategies and you book just one or two new clients, it was completely worth it and we can bet that once you put everything into action, you will be getting far more than 1 or 2 new clients.

1 PAYMENT OF $697