It’s no surprise that myself and all of us gals here at WellCurated Creative Agency love supporting local. One look to our Instagram feed and you’ll see endless flat lay images featuring some of our favourite makers, products we trust in that are made in the same communities we live in, and an overwhelming sense of community seeing makers succeed after attending one of our curated workshops.
The benefits of shopping local go beyond the trendy buzz words and hashtags on social media; the roots of a passion to support our neighbours and see real people succeed in living their wildest dream run deep through our bones. We are excited to share with you our top reasons for supporting local!
It’s better for you!
For real, supporting local often means you are buying from farmers and makers who take their time to grow food that is chemical free, as well as providing grass fed meats and farm fresh eggs. Who wants GMO’s and preservatives anyway? When you shop at local butchers, bakers, farm shops and green grocers, it is likely that the produce has had a short field-to-fork journey. Along with supporting local farmers, it means the food is likely to contain more nutrients and have less packaging.
Meeting the Makers
When you personally know the people behind the business where you’re buying local products and services, you enjoy a connection you would not otherwise have. There is nothing better than knowing where your products are coming from and nothing beats getting to meet the people who work hard to bring them to you. I LOVE going to craft shows mostly because I love to meet and talk to the vendors! Now when I visit the market, I will always reach for a certain brand of mustard or salsa because I had the opportunity to meet the maker and hear their story. I know how hard they worked to bring the product to the shelf and I will reach for that brand EVERY SINGLE TIME, even if it’s more money. Nothing beats knowing that your money went to the maker you met. During the summer months, we buy 90% of our food from our local farmer’s market which means we get to meet the people behind the food we are eating. These farmers take such pride in their produce and meat and are always eager to talk shop with you. We have even been invited to their homes for dinner and to see how the animals are raised and their produce is grown. Tip: Never go to market with me- It takes me hours to get through because I yap to every single maker.
Keep your money in the community.
By supporting local businesses instead of chains, you ensure that uniqueness is preserved as a part of your community. For every $100 you spend at local businesses, $68 will stay in the community. Those makers you are buying from are most likely also using their dollars to support other makers. As a mom and small business owner, I know the impact that owning a small business can have on a family. Supporting a maker or small business owner often means that a mom or dad is able to stay home with their children more often… perhaps the maker even gets their children involved in the business? I love knowing that my money may be supporting a parent who wants to stay home with their babies a bit longer or a maker who has decided to screw the 9-5 to pursue their passions.
Be the most unique you that you can be!
Imagine going to a party and wearing the same dress as the girl sitting next to you- ouch! Embarrassing. By buying local you are getting unique products and gifts that aren’t being sold by the hundreds at your local mall. One of my favourite ceramic artists hand forms many of her pieces so I know that my piece is extra unique and no two pieces are identical. Each unique piece tells a story and it’s so fun to be able to respond with ‘it’s made right here!’ when someone asks where your clothing, jewellery, or home good was from!
It can be a learning experience!
Makers know their products better than anyone else and have a level of expertise and a passion for the products they sell that is unmatched by employees and managers of national chains. They also tend to have a greater interest in getting to know their customers—who are, after all, also their community. Makers know every single ingredient that goes into their food, every material used in creating their goods and they are not afraid to talk to you about it if you stop and ask.
Supporting local has been one of the best ways I have found to spend the money I work hard to earn. Every dollar you spend is a vote in the direction of the world you want to live in. It’s better to shop small, support local, and promote passions of those in our community where ethics are a priority, than to give our hard earned money to the big box stores where you have zero connection to the products you could purchase. I know myself, and all the gals at WellCurated, will continue to support local because we love seeing makers thrive, love building relationships with other creative individuals and want to be involved in a community of love and support.