Heather Page

Heather Page is one of Winnipeg’s most sought-after floral designers. With an Instagram following of 92.4k (and counting), where followers see only flowers and never her face, Heather has found a way to connect with her audience in a beautiful way– showcasing the gorgeous designs she creates. Her styling is inspired– showcasing the beautiful intricacies of the flowers she works with, in a way that looks effortlessly timeless.

Heather is one of the most humble people I’ve ever met.  When complimenting her on her Instagram feed her response was “it’s all flowers and flowers are amazing” She’s shy and she likes having some mystery, which is a breath of fresh air in our tell-all world of social media. I had the chance to meet up with Heather for this interview, where we drank coffee and tea, and chatted about her career as a florist, social media, our love for colour palettes, her goals for the future, and I started to learn more about the woman behind the armfuls of flowers.

Read below to learn more about Heather Page.

How did you get started?

I was actually planning to be either a teacher or a social worker. I couldn’t decide which path to take so I decided to take a program at Olds College in Alberta called Commercial Floristry as a fun gap year while thinking about what to commit to.

I fell in love with it.

We had to go out into the fields and cut our own flowers to design with, and I just remember that first snip and that was it– I was hooked! We learned a lot of different aspects including visual merchandising and the latin words for all the plants on top of designing, to name a few areas. I knew it was for me because I like every single part of it. Even after most girls left the course after hearing the wage of a florist I decided to stick it out because I just couldn’t leave flowers! I sometimes wonder where I would be if I had chosen one of those other paths. Would I have been happy? Probably not. Would I have found flowers anyways? Probably.

What is your mission statement?

I think my mission statement is to work hard, be true to myself, and honour my intuition. Working hard is going to get you where you want to be and following my gut instincts has proved to bring me to where I need to be.

How do you cultivate work-life balance as an entrepreneur hosting workshops, doing freelance work and private floral instruction, who also has a full-time job that you love at Academy Florist?

I want to do all the work I do the best I can. I absolutely love my full-time job at Academy Florist and always give them my best. I’ve been there for over 10 years and weddings in particular at Academy are something I love. Since I strive to give my best in all I do, I tend to pick and choose more specifically the things I do in my own business. It’s always fun to collaborate with people. A lot of the time I collaborate with industry friends and we do it because we feel the need to create something– fun projects just to flex those creative muscles are sometimes my most favourite projects. I’m content with what I have and I’m very grateful for what I am able to do.

It’s a heavily female dominated industry and my experiences have been very positive. I’ve never had any “because I am a woman” issues and I am grateful for that.

What is your favourite occasion to design for?

I love doing custom orders for any specific event. Customers come in and they tell you the story that goes along with the design and it just makes it extra special. People will often have inspiration photos for you, or a specific container to design in. This is where Instagram has been really nice– people will come in and say “I really like this picture you posted, can I have something similar?” People have a visual to work from and that makes it easy to design.

I think floral design is changing now because a lot of people automatically think they need flowers events. Flowers are more day-to-day life for people. When I first started it was flowers more for weddings, funerals, or an anniversary. Now people think of flowers for birthdays or even buy a bouquet for themselves for the weekend! It’s really nice to see.


Tell me about your experience as a woman in your industry?

It’s a heavily female dominated industry and my experiences have been very positive. I’ve never had any “because I am a woman” issues and I am grateful for that.

I find it isn’t much of a gender thing but a bit of an age thing. When I started it was tough because I was so young and, because of my age, it was hard to find a place to work. I’m so happy it’s changed now. A lot of the best female flower designers in Winnipeg are young women. I feel like when I see young women coming into the industry, the industry as a whole is more encouraging for them to get started and really get into it.

Tell me about the trials and victories as an entrepreneur? What pushed you to make the decision to pursue entrepreneurial opportunities?

The main reason I started doing workshops and pursuing the more entrepreneurial side was because so many people were asking for them. I’m glad they started asking because I have so much fun planning workshops; I know how I want the event to look, how I want it to feel, and I know how I want the attendee’s to feel when they are there, and even the kind of music I want. The planning and execution of an event is so beautiful and rewarding and has definitely been a victory.
A trial for me has been the details of the actual business side. Starting a business is a lot of work and there’s a lot of energy and effort that goes into that and is so important even though it’s not as fun and creative as the workshops.

I just remember that first snip and that was it– I was hooked!

 What inspires you?

Inspiring people inspire me. When you see people doing creative things and are just going for it, giving it their all, I can’t help but be inspired. I’m also inspired by colours, textures and shapes. Sometimes I’ll see a tree and think of how it would be a really cool shape for an arrangement. I also love going to art galleries when I’m traveling. Even the music I listen to when I am designing will change how I design. And sometimes it’s the flowers themselves; you just see a floral piece and you know what you want to do with it.

Sometimes I think it’s the mood you get from something you see that is maybe more inspiring than what you are actually seeing.

What are your goals for the future?

Right now my goal is simply to just keep working with flowers. If I can make a living and contribute to my family doing something I love then I’m satisfied. I feel lucky– I have something I love that I get paid to do. I realize how rare that is and I’m very grateful for it. My ultimate goal is to have balance between a family and a creative life. I don’t ever want to lose touch with this creative life because I love it so much and the joy of a family to amalgamate my creativity with would be living a dream.

It was such a pleasure chatting with Heather about more topics that I could fit into this interview. Her genuine love for her industry and the work she does radiates through her. Be sure to check out Heather online, on her Instagram, or pop into Academy Florist to have her design an arrangement for you.


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